Growing up on Instagram in 2021: the strategies to follow

I have collected for you a series of strategies on how to do it grow in a healthy and organic way an Instagram profile in 2021. I highlighted what really matters for Instagram: let's not talk about algorithm tricks or big words from "markettari". I have limited myself to strategies, analyzes and advice that will bear fruit if you put them into practice.

In fact, in this article, we will summarize these concepts by talking about them briefly so that you can fix some concepts to efficiently improve your Instagram profile! Let's begin:



Growing up on Instagram in 2021

Having a strong identity is essential on Instagram, and there is no secret formula that works for every profile, but there are certainly some tips we can give you: in this article, we give you some tools you can use to grow on Instagram in 2021!

Algorithm

Although there is some misinformation about it, let's start by saying that the Instagram algorithm has not undergone particular changes compared to 2020. Basically, however, we can sum it all up with something you already know: the algorithm is the happier the longer you stay in the app! Discounted but true.

And therefore the strategy comes automatically, because you have to make sure that your followers (as many or as few as they are) spend as much time as possible on your content. So the content, once again, is the king of your profile: no random photos, no clichés, real content!

Check your saves

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Through the Insights you can control the life, death and miracles of your posts and your Instagram Stories. In this regard, I advise you to check which posts are saved: this procedure is done by many users who are interested in a post and they want to see it again later, returning to your profile and creating engagement.



By doing so then, you will understand what are the types of posts that on your profile generate a return of users, which automatically increases the time people stay on your profile and increases engagement without you not lifting a finger!

The content is the RE

Discounted? Not at all: if we were to base ourselves on what was said a little while ago, it would seem that the only way to keep a person on our profile is to bore them with a very long description. This may be of interest to some, but may be completely ignored by many, resulting in lower engagement.

Allo the strategy that I recommend in 2021 is that of use the carousel in the posts: with the carousel you have more images available (no need to exaggerate and upload 10) and with them you can integrate the concept of speech: people who do not want to read the description may be intrigued by the images, and vice versa, people who are already interested in the post will continue to read the description to deepen the discussion: in both cases we will have increased engagement.

Take advantage of the "Guides" section

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Con la nuova Guides section of Instagram it is possible to group posts, and this function is very useful to reinforce the concepts we have talked about so far! Usually our posts are sectored, and group them into many small categories of interest it is a winning strategy because it allows users to perfectly frame your profile and gain followers who are really interested in your content!


Bet on Reel

The short videos, for everything we've said so far, definitely don't seem like the right choice, yet the platform is trying to push its Reels as hard as possible to take on the TikTok behemoth. So don't focus on long videos to share on your profile, but use the Reels to convey some concepts inherent to your content.


But be careful, never recycle videos from TikTok: the Instagram algorithm perceives the TikTok watermark and watermark and you will be penalized if you upload a video of that platform as Reel on Instagram! IGTV don't even name it, it's pretty much a flop.


The Stories remain an added value

Through Stories you add value to your community by telling the background behind your posts and the research you have done to bring your content. Create an exchange relationship to help people who contact you but also asking them for advice on how to improve your posts or on which topics to deepen.

And then, as always, keep your community glued to the screen: Instagram Stories have mini-games, surveys, questionnaires and everything you need to create an established relationship and spend time with your followers. You can for example also re-share old posts to show them to the new followers you have.

Swipe Up and Sponsorships

If you have it Swipe up, there is no need to repeat concepts that you already know, but for sure I remind you to use it as often as possible to send your users to your other channels (such as YouTube, Twitch, Facebook, personal pages and so on) . Very often - believe me - I've seen very famous people (for example) on YouTube, who were being followed by thousands of people on Instagram who barely knew him on YouTube or who weren't subscribed.


Sponsorships then, another obvious element: when Instagram sees the money, you have made bingo! However, this does not mean throwing money, even a small one is enough sponsorship from 2-3 euros per day (or 3/4 times a week) to grow exponentially!

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