The Covid-19 pandemic caused all filming to stop for months, delaying the entire program of previews and news for all platforms.
In the more veteran ones, like Netflix, HBO, or in recently released ones like Disney +, where they already have a large catalog of series and movies, and some customers we trust, that previews are delayed for a couple of months does not have a big impact.
But on a new platform like Apple TV +, which just turned a year old and which focuses only on original content and doesn't have a "closet background" with which to fill so many hours of the life of bored viewers, a delay of a couple of months can cause a flurry of subscription cancellations, especially if the first year - as is the case - was free and now it's time to pay.
In Apple's calculations the renewal would come with most of the series starting its second season and with a large amount of audiences eager to know how the plots unfold.
With a monthly fee of € 4,99 per month, among the most affordable on the market, it is possible that many subscribers have given it an extra year of trial, in which a continuous chain of previews will also be produced throughout the year. .
If everything had gone as planned, it is possible that even the devices presented this year would not have included a free year (remember that Apple presents it as a temporary offer, much less will it always be so).
But things did not go as planned and Apple had to "give away" another five months of free subscription to allow the engines to pick up speed.
Be that as it may, it is a very grateful gift that will allow us to continue enjoying huge amounts of original content without the money flowing out of our pockets.
Thanks Apple!
