Since the birth of the social network, millions of users try to understand when to post a photo on Instagram. While this may seem like a minor detail to many, in reality, by taking advantage of the right time it is possible to get a boost both in terms of likes and followers.
Until recently, there seemed to be a moment more valid than the others, from which everyone could derive significant benefits. In fact this, especially after updating to the new Instagram algorithm, seems to no longer be true.
By publishing posts at the usual times, we realized that the results were worse than in previous months. We therefore made an effort to understand when to post a photo on Instagram it can bring real benefits. This guide is the result of our work.
When to post a photo on Instagram
Before knowing when to post on Instagram, you need to understand how this social network really works. Increase engagement in fact, requires very different rules than in the past, which to some may seem almost paradoxical compared to what we have always told you.
Before losing hope and abandoning your idea of making the most of the social network, let's see what changes have taken place in the last period.
How the new Instagram algorithm works
If until a few months ago Instagram showed the posts of your followers in chronological order, with the latest update things have definitely changed. To be rewarded is now the engagement, which is none other than the success of the post rated based on views, likes and comments.
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All of this was theoretically done to create quality. If your post proves to attract a lot of people with organic views alone, then Instagram will most likely reward it by giving them greater visibility even towards users who are not your followers but still have similar interests.
In this situational box, it's really interesting to know when to post a photo on Instagram. In fact, if you do it at the most appropriate time, the situation we have just described will very likely occur, making your post much more attractive even to users outside your circle.
Know your followers
The first step to make the most of this situation is really very simple: you need to know in depth the habits of your followers. Knowing their use of the social network and their interactions with your posts and stories, it will be much easier for us to understand when to post on Instagram.
This is where a really useful feature of the social network comes into play, which will allow you to keep track of the results of all your posts. The Instagram statistics in fact, they are a tool accessible to all users and really interesting for those who consider this platform more than a simple pastime.
To activate them you will need create a company profile, a simple and free practice that we have already described in our previous study. Once this feature is activated, a whole new world will open up for you, full of statistics and data to be analyzed for increase followers, likes and comments on Instagram.
You can find all this information simply by opening your profile, tapping on the new control bar located at the top left and choosing the item "Statistics".
In this screen you will find a lot of information on interactions with your account, such as age range, gender, places and times of visits of your followers. To understand what is the best time to post on Instagram, the first step is to find out which country your followers come from most of the time.
In fact, this will lead you to use the time zone that best suits your purpose. For example, if you are used to posting content in the late morning but for most of your followers it is still night, the post will lose much of its effectiveness because no one will see it.
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Below, on the same page, you will also find statistics relating to interaction times. This is the most interesting part for you, which will significantly help you understand when to post a photo on Instagram.
The graph includes both i giorni that timetables, in order to give you a very accurate report of your performance in this regard. In addition to these data, however, it is really useful to analyze other issues related to the time of publication, which we will do in the next paragraph.
The best times to post on Instagram
In addition to the rules we have analyzed so far, to find out what the best time to post photos on Instagram, it will be particularly useful to analyze other data as well. In fact, mere numbers are not enough to guarantee a guaranteed success on the social network and to maximize your chances, you will have to take into consideration other aspects as well.
- Avoid working hours: office hours are usually those in which users are less active on the social network, both in publishing and in consulting other profiles. If you can, choose a time that goes after 18 or in any case included in the lunch break if your results are better in the morning.
- Weekends (usually) don't pay: Unless the time of the weekend is the most prolific time based on your followers, during the weekdays the interaction rate is significantly higher. So keep the best posts for the start of the week and then also publish, why not, something lighter on Saturdays and Sundays.
Take advantage of the tools to schedule your posts
After this in-depth study, it's time to reveal a little secret to you. To keep your posts in order and schedule their publication, there are tools, usually free, that allow you to best succeed in this intent.
In most cases it will be enough to register on the site and have access to a platform created specifically for this purpose, where, after uploading the photo and choosing the Description e hashtags, you can choose the day and time of publication.
If you are interested in schedule Instagram posts, we advise you to take a look at the dedicated guide that we have created and which is available on our website.
Other interesting articles and conclusions
After seeing when to post a photo on Instagram the time has come to say goodbye. In our guide you have certainly found valid and interesting advice but if you want to know even more, we leave you some articles that can really be for you.
For more tips and tricks, we recommend that you browse our category dedicated to Instagram, where you will find dozens of other articles of this kind.
