For some time now, Apple has been offering the Apple TV + one-year free trial promotion with any purchase of an iPhone, iPad, Mac, or Apple Watch. That promotion ends June 30, and Apple updated its website today to show that starting July 1, the included free trial is reduced to three months with the purchase of an eligible device.
Launched in 2019, Apple TV + has accused from the start of Apple's commitment to offering only original content when it comes to attracting paying subscribers. The crisis caused by the Covid 19 pandemic only exacerbated this lack of material, delaying previews and forcing them to extend the 'grace period' by one year so that people would not cancel their subscription.
The new three-month trial will take effect on July 1, so customers looking to maximize their free Apple TV + subscription should purchase the product before the start of next month. Devices purchased before that date will remain eligible for a one-year trial.
The one-year free trial offer for Apple TV + was an important part of Apple's strategy to attract long-term subscribers by giving unlimited access to the full list of content on the streaming service.
The new extension arrives before a slew of original content arrives on Apple TV + in the fall, where in addition to series that have been highly acclaimed by audiences and critics, such as "Ted Lasso" and "The Morning Show", will be premiered. their second season, a lot of new content will arrive on the Apple channel.
It remains to be seen how much customer retention Apple TV + will have once you have to pay to access the service.
